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Threadline

Make marketing meaningful.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Approach
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    • Consumer Health
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We specialize in the art and science of branding.

We elevate brands using research techniques that uncover more insights, strategies that engender more trust, and designs that deepen your relationships with your audience.

What we do

Market Research

Threadline’s psychobiographical research approach elicits these stories and analyzes them to help organizations’ identify and strengthen the role they play in their customers’ lives.

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Brand Strategy

Embedding your organization into your customers’ stories means building a brand that makes them heroes. Our Brand Narrative approach gives you the tools to build a relationship with customers that lasts a lifetime.

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Service Design

Inspiring experiences build trusted brands. Our expertise in human behavior and consumer psychology helps organizations design services that leave a lasting emotional impression on their customers.

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Social Science Advisors

Looking through the lens of psychology elevates any project by grounding it in the irrational but predictable workings of customers’ minds. Our team of experts is available to add value by bringing social scientists onto your team.

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Do it yourself with a Threadline workshop.

Enhance your team’s capabilities with a workshop that teaches them the science of good branding. From narrative psychology to behavioral economics and more, we can give your team the tools, techniques, and insights to push your organization forward.

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Our Insights

Recap of EPHMRA UK One Day Meeting in London

kristian

Kristian Alomá, PhD

Founder & CEO

News

9 Quick Tips to Elevate Nonprofit Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

How to Explain Branding To Your Uncle

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

What the Research Says About Lucky Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Non-users Won’t Help You. Study Almost-Users Instead.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

4 Development Ideas for Marketers in 2021

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Ways to Apply Psychology to Your Brand Right Now

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Nonprofit Marketing Book List for 2021 and Beyond

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

What is a brand and how do you know it’s any good?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from my Father about Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Recap: Panel on Building a Brand Narrative

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The mind altering power of analogies. A review of Shortcut by John Pollack

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

kristian

Kristian Alomá, PhD

Founder & CEO

News

3 Lessons I Learned from My Mother About Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Story, Narrative and the Physics of Transformation

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Relationship: Why emotions aren’t enough in brand building.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Positioning is Stuck: Build brands that grow and last with stories

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Threadline Supports 826CHI

kristian

Kristian Alomá, PhD

Founder & CEO

News

Navigating the Bermuda Triangle of Business

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Hooked by Nir Eyal

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Redirect by Timothy D. Wilson

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The Hero’s Paradox

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

View ALL Insights

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  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Industries
    • Consumer Services
    • Nonprofit
    • Consumer Health
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • Other
    • Approach
    • About
    • Contact

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