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How Food for the Poor tripled the performance of its appeals
Food for the Poor tripled the performance of a mailer by centering the donor as the hero — from ask to acknowledgement.
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Why a narrative approach will transform your brand’s relationship with your audience
There’s one sure fire way to penetrate people’s minds – narrative. Narrative psychology is concerned with the “storied nature of human conduct,” that is, how human beings deal with their life experiences by creating and sharing consumer narratives. In other words, stories are the language of the mind.
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