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Threadline

Make marketing meaningful.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
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Access experts when you need them.

Our network of academics, practitioners, and lecturers can enhance the thinking on any team or project. Whether you need direct experience in a category or years of research in a field, you can call on our team to join yours for short stints or to develop entire campaigns. The result is like having your own personal think tank at your fingertips.

Do you want to add expertise to your team right now?

Whether it’s helping you facilitate an innovation workshop or joining you in the backroom for research, our experts can elevate the thinking on any project. Our team is prepared to help you analyze your business challenge using the latest research – some of it team members’ own published work – and show you opportunities you may not have been able to see on your own.

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Questions we answer

Are we getting the most out of this research?

Will this campaign really influence behavior or just be considered entertaining?

Who knows how to design an experience that builds trust?

Our Social Science Process

Reflection

All of our advisors come to the project with a review of the existing research, literature, and case studies related to your challenge. This foundation enables you to start thinking about the problem and its assumptions from a brand new perspective.

Exploration

Beyond the literature, our advisors start finding the patterns and themes between theory and practice by turning their focus to your business and your customers. Perhaps your consumers’ behaviors are being driven by temporal discounting. Or there’s a unique relationship between the category and their sense of control. Whatever it is, we work with you to get to the heart of your business challenge.

Storytelling

Even though we show up with advanced degrees, we don’t think you should need one to make sense of our recommendations. We prepare our reports and summaries so that the literature is accessible, the insights are clear, and the recommendations can be acted upon immediately.

Do it yourself with a Threadline workshop.

As part-time academics, we love sharing information. If you’re interested in learning how we do what we do, we have a workshop for you. We’ve codified most of our philosophies, processes, and methodologies so that we can train partners, employees, and clients like you. Check out our full list of workshops and contact us to discuss how we can elevate your skills and those of your team.

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Related Services

Market Research

If you want to understand your customers, you have to understand their stories. A psychological review of customer stories reveals what they think about your organization and what it means in their lives.

Learn More

Brand Strategy

Embedding your organization into your customers’ stories means building a brand that makes them  heroes. Our Brand Narrative approach gives you the tools to build a relationship with customers that lasts a lifetime.

Learn More

Service Design

Inspiring experiences build trusted brands. Our expertise in human behavior and consumer psychology helps organizations design services that leave a lasting emotional impression on their customers.

Learn More

How Food for the Poor tripled the performance of its appeals

Case Study

Food for the Poor tripled the performance of a mailer by centering the donor as the hero — from ask to acknowledgement.

Learn More

Our Insights

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How to Explain Branding To Your Uncle

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What the Research Says About Lucky Brands

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Non-users Won’t Help You. Study Almost-Users Instead.

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4 Development Ideas for Marketers in 2021

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3 Ways to Apply Psychology to Your Brand Right Now

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Nonprofit Marketing Book List for 2021 and Beyond

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What is a brand and how do you know it’s any good?

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3 Lessons I Learned from my Father about Branding

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Recap: Panel on Building a Brand Narrative

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The mind altering power of analogies. A review of Shortcut by John Pollack

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Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

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3 Lessons I Learned from My Mother About Branding

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Brand Story, Narrative and the Physics of Transformation

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Brand Relationship: Why emotions aren’t enough in brand building.

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Positioning is Stuck: Build brands that grow and last with stories

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Navigating the Bermuda Triangle of Business

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Book Review: Hooked by Nir Eyal

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Book Review: Redirect by Timothy D. Wilson

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The Hero’s Paradox

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View ALL Insights

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  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Industries
    • Consumer Services
    • Nonprofit
    • Consumer Health
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • Other
    • Approach
    • About
    • Contact

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