Good design does more than meet customers’ needs.
It gives people stories to tell. Traditional design philosophies, like ‘jobs to be done’, focus on user needs. Our Narrative Design approach goes further by looking at the ‘stories to be told’. The outcome is a consumer experience more likely to lead to brand loyalty because it addresses consumers’ functional and emotional goals.
Do your services inspire stories?
Our Narrative Design approach builds on traditional design-thinking philosophies by prioritizing the emotional experience as much as the rational one. We work with your team to figure out what the consumer experience is as well as how consumers experience it and what we hope they take away from it. The result is a service or experience that leaves an impact on their hearts and minds.
Questions we answer
Our Service Design Process
Every design project starts by gathering all of the information and inspiration we’ll need to develop new ideas. This includes auditing your current services and experiences, conducting research, and interviewing key stakeholders on your team. Together with your team, we distill everything down to inspirational insights that might inform a transformative new idea.
Our workshops are designed to maintain focus and inspire creativity. Sometimes that means looking at comparables, taking field trips, or just mocking up ideas. We will design a session to meet the needs of your team and its objectives so we can wallpaper the room with new design concepts.
Do it yourself with a Threadline workshop.
As part-time academics, we love sharing information. If you’re interested in learning how we do what we do, we have a workshop for you. We’ve codified most of our philosophies, processes, and methodologies so that we can train partners, employees, and clients like you. Check out our full list of workshops and contact us to discuss how we can elevate your skills and those of your team.
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