Narrative is the language of the mind.
We’re completely fluent. Our psychobiographical research methodology guides respondents through a series of stories related to the category, your competitors, and your brand. By analyzing their responses, we help you build a map of how people think, how they feel about your brand, and where you might fit into their story.
Do you have an unanswerable research question?
That’s our specialty. Our background in the social sciences enables us to look beyond the surface. Rather than interrogating respondents, we position them as storytellers. Rather than asking them to psychoanalyze themselves, we situate them in their experiences so the emotions present themselves naturally. Rather than asking them what they chose, we focus on what their choice helped them accomplish. The result is a research experience unlike any you’ll find with a traditional focus group.
Questions we answer
Our Market Research Process
Every research project begins with a look at where you’ve been, where you are, and an honest discussion of what you’re looking for. We can tap into your knowledge and learn to speak your company’s language. This helps us focus faster and deliver insights that lead to real results.
When it comes to fielding research, you will be expected to do more than just watch the interviews. As the interviews are being conducted, we lead facilitated discussions to help your team make sense of what you’re hearing as it’s happening. This shortens the time between presentation and progress.
Do it yourself with a Threadline workshop.
As part-time academics, we love sharing information. If you’re interested in learning how we do what we do, we have a workshop for you. We’ve codified most of our philosophies, processes, and methodologies so that we can train partners, employees, and clients like you. Check out our full list of workshops and contact us to discuss how we can elevate your skills and those of your team.
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