• Skip to primary navigation
  • Skip to main content
  • Skip to footer
threadline-logo-blackTransparent Logo

Threadline

Make marketing meaningful.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Approach
  • Industries
    • Consumer Health
    • Nonprofit
    • Consumer Services
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • About
Contact

Narrative is the language of the mind.

We’re completely fluent. Our psychobiographical research methodology guides respondents through a series of stories related to the category, your competitors, and your brand. By analyzing their responses, we help you build a map of how people think, how they feel about your brand, and where you might fit into their story.

Do you have an unanswerable research question?

That’s our specialty. Our background in the social sciences enables us to look beyond the surface. Rather than interrogating respondents, we position them as storytellers. Rather than asking them to psychoanalyze themselves, we situate them in their experiences so the emotions present themselves naturally. Rather than asking them what they chose, we focus on what their choice helped them accomplish. The result is a research experience unlike any you’ll find with a traditional focus group.

Partner with Us

Questions we answer

How can we better understand our customers?

Which messages resonate most with our customers?

How should we differentiate our customer segments?

Our Market Research Process

Reflection

Every research project begins with a look at where you’ve been, where you are, and an honest discussion of what you’re looking for. We can tap into your knowledge and learn to speak your company’s language. This helps us focus faster and deliver insights that lead to real results.

Investigation

When it comes to fielding research, you will be expected to do more than just watch the interviews. As the interviews are being conducted, we lead facilitated discussions to help your team make sense of what you’re hearing as it’s happening. This shortens the time between presentation and progress.

Storytelling

Our reporting and documentation of the research aren’t meant to sit on a shelf (or on a server). They’re meant to be shared. We design our deliverables for clarity, making sure the dots all connect and the ideas all inspire. While you don’t need a PhD to understand our research, you’ll feel like you have one after you do.

Effect

Our research isn’t just interesting. It’s actionable. Every project includes a set of recommendations inspired by the insights and supported by the social sciences. You can feel confident knowing you moved your business forward.

Do it yourself with a Threadline workshop.

As part-time academics, we love sharing information. If you’re interested in learning how we do what we do, we have a workshop for you. We’ve codified most of our philosophies, processes, and methodologies so that we can train partners, employees, and clients like you. Check out our full list of workshops and contact us to discuss how we can elevate your skills and those of your team.

Learn More

Related Services

Brand Strategy

Embedding your organization into your customers’ stories means building a brand that makes them  heroes. Our Brand Narrative approach gives you the tools to build a relationship with customers that lasts a lifetime.

Learn More

Service Design

Inspiring experiences build trusted brands. Our expertise in human behavior and consumer psychology helps organizations design services that leave a lasting emotional impression on their customers.

Learn More

Social Science Advising

Looking through the lens of psychology elevates any project by grounding it in the irrational but predictable workings of customers’ minds. Our team of experts is available to add value by bringing social scientists onto your team.

Learn More

How Food for the Poor tripled the performance of its appeals

Case Study

Food for the Poor tripled the performance of a mailer by centering the donor as the hero — from ask to acknowledgement.

Learn More

Our Insights

Recap of EPHMRA UK One Day Meeting in London

kristian

Kristian Alomá, PhD

Founder & CEO

News

9 Quick Tips to Elevate Nonprofit Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

How to Explain Branding To Your Uncle

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

What the Research Says About Lucky Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Non-users Won’t Help You. Study Almost-Users Instead.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

4 Development Ideas for Marketers in 2021

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Ways to Apply Psychology to Your Brand Right Now

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Nonprofit Marketing Book List for 2021 and Beyond

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

What is a brand and how do you know it’s any good?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from my Father about Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Recap: Panel on Building a Brand Narrative

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The mind altering power of analogies. A review of Shortcut by John Pollack

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

kristian

Kristian Alomá, PhD

Founder & CEO

News

3 Lessons I Learned from My Mother About Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Story, Narrative and the Physics of Transformation

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Relationship: Why emotions aren’t enough in brand building.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Positioning is Stuck: Build brands that grow and last with stories

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Threadline Supports 826CHI

kristian

Kristian Alomá, PhD

Founder & CEO

News

Navigating the Bermuda Triangle of Business

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Hooked by Nir Eyal

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Redirect by Timothy D. Wilson

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The Hero’s Paradox

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

View ALL Insights

Work with us.

Get updates in your inbox.

Hubspot Newsletter Signup

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Industries
    • Consumer Services
    • Nonprofit
    • Consumer Health
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • Other
    • Approach
    • About
    • Contact

© Copyright Threadline 2021 | Privacy Policy | Terms & Conditions