Your brand is not the hero.
Your customers are. This unexpected idea will transform your brand’s relationship with your customers. Our Brand Narrative framework begins with the customers’ story and then defines your role in making them feel even more heroic in it. The result is a brand strategy ready for the future rather than a positioning stuck in the past.
Do you want to deepen your brand’s relationship with your customers?
Traditional strategies position products. Our Brand Narrative framework creates heroes out of customers by connecting brands to the stories people want to tell about themselves. The result is a brand that gets chosen more often, is loved more deeply, and helps customers express who they truly are.
Questions we answer
How do we express who we are and why customers should choose us?
What role can we play in our customers’ lives?
How do we build trust and inspire loyalty?
Our Brand Strategy Process
Before we can brand your future, we make sure we understand your brand’s past. That includes interviewing the brand historians in your organization, reviewing existing market research, and grounding ourselves in your business. This knowledge-mapping exercise allows us to move your brand forward rather than spinning old wheels.
To develop a differentiated brand strategy proven to drive behavior, we apply the most relevant insights and psychological concepts to your brand. Then in a workshop, the brand strategies are reviewed and prioritized based on how attainable they are and the impact they would have on your business. After testing, the result is a strategy guaranteed to transform your brand.
A brand strategy succeeds when the entire organization understands what it means and how to implement it. We clarify the insights driving your strategy, the meaning behind it, and what it looks like in the real world. Most of all, we empower you to be the champion of your brand and lead the charge toward growth for your business.
Do it yourself with a Threadline workshop.
As part-time academics, we love sharing information. If you’re interested in learning how we do what we do, we have a workshop for you. We’ve codified most of our philosophies, processes, and methodologies so that we can train partners, employees, and clients like you. Check out our full list of workshops and contact us to discuss how we can elevate your skills and those of your team.
If you want to understand your customers, you have to understand their stories. A psychological review of customer stories reveals what they think about your organization and what it means in their lives.
Inspiring experiences build trusted brands. Our expertise in human behavior and consumer psychology helps organizations design services that leave a lasting emotional impression on their customers.
Social Science Advising
Looking through the lens of psychology elevates any project by grounding it in the irrational but predictable workings of customers’ minds. Our team of experts is available to add value by bringing social scientists onto your team.
How Food for the Poor tripled the performance of its appeals
Food for the Poor tripled the performance of a mailer by centering the donor as the hero — from ask to acknowledgement.Learn More