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Make marketing meaningful.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Approach
  • Industries
    • Consumer Health
    • Nonprofit
    • Consumer Services
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Contact

We help nonprofit companies improve donor relationships and increase giving.

If you need help with that, let’s get in touch.

Questions we answer

How do we inspire donors to respond to our appeals?

How do we deepen our relationship with our best donors so they give more money more frequently?

How do we motivate people to care about our cause?

How we serve Nonprofit companies

Market Research

People give to a cause. They give because of how it makes them feel. Our research methodologies uncover the psychological drivers and the rewards donors feel when giving to your organization instead of another.

Brand Strategy

The nonprofits people talk about are the ones that help them express their values and tell their stories. Our narrative psychological approach aligns your brand with donors’ motivations and amplifies the emotional reward of supporting your cause.

Service Design

More than any other sector, nonprofit organizations must create a stakeholder experience that inspires. Our expertise in psychology will help your team produce more emotional and meaningful donor relationships.

Social Science Advising

Whether you’d like to review your next appeal to optimize its return or include us as part of a strategic workshop, our team of experts can bolster any project with our experience and insights in behavioral economics, consumer psychology, and academic research on donor behavior.

Practitioners and Professors

Our experience in the nonprofit sector includes working hands-on with our clients and teaching professionals from hundreds of nonprofits every year. Whatever your organization’s mission, whatever the challenge or size, we’ve seen it and we’ve helped organizations like yours work through it. We offer:

More than two decades of experience working with nonprofits

Experience with local, national, and international organizations

Expertise in assisting with major events, development, and marketing for organizations large and small

Our Insights

Recap of EPHMRA UK One Day Meeting in London

kristian

Kristian Alomá, PhD

Founder & CEO

News

9 Quick Tips to Elevate Nonprofit Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

How to Explain Branding To Your Uncle

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

What the Research Says About Lucky Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Non-users Won’t Help You. Study Almost-Users Instead.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

4 Development Ideas for Marketers in 2021

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Ways to Apply Psychology to Your Brand Right Now

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Nonprofit Marketing Book List for 2021 and Beyond

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

What is a brand and how do you know it’s any good?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from my Father about Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Recap: Panel on Building a Brand Narrative

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The mind altering power of analogies. A review of Shortcut by John Pollack

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

kristian

Kristian Alomá, PhD

Founder & CEO

News

3 Lessons I Learned from My Mother About Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Story, Narrative and the Physics of Transformation

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Relationship: Why emotions aren’t enough in brand building.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Positioning is Stuck: Build brands that grow and last with stories

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Threadline Supports 826CHI

kristian

Kristian Alomá, PhD

Founder & CEO

News

Navigating the Bermuda Triangle of Business

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Hooked by Nir Eyal

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Redirect by Timothy D. Wilson

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The Hero’s Paradox

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

View ALL Insights

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  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Industries
    • Consumer Services
    • Nonprofit
    • Consumer Health
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • Other
    • Approach
    • About
    • Contact

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