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Threadline

Make marketing meaningful.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Approach
  • Industries
    • Consumer Health
    • Nonprofit
    • Consumer Services
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • About
Contact

We help consumer services companies inspire their customers to come back for more.

If you need help with that, let’s get in touch.

Questions we answer

How do we help customers get over the barrier of subscribing to our service?

How do we create an experience through our app that builds long-term loyalty?

How do we motivate people to tell their friends about how we’ve helped them?

HOW WE SERVE CONSUMER SERVICES COMPANIES

Market Research

The most successful consumer services organizations recognize the power of moments that matter. Our research methodologies uncover consumer experiences from each touchpoint to the emotional transformations that occur across the journey.

Brand Strategy

The most successful brands transform consumers into people who are better than they were before. Our narrative approach ensures your brand makes consumers heroes and provides the emotional rewards they seek.

Service Design

Building an experience or service that meets the job to be done is only the beginning. We help our clients deliver stories to be told through emotional experiences that align with their psychology and inspire them to tell others.

Social Science Advising

Whether you want to enhance the customer journey or include us in your next sprint, our team of experts can bolster any project with our experience and insights in behavioral economics and consumer psychology.

We’ve Done this before.

From apps to luxury, we’ve helped organizations create the types of experiences that customers love. Reach out to talk to us about our experience in categories such as those listed below – and beyond.

  • Restaurants
  • Culture
  • Transportation
  • Finance
  • Utilities
  • Insurance
  • Travel
  • Leisure
  • Professional Services

Our Insights

Recap of EPHMRA UK One Day Meeting in London

kristian

Kristian Alomá, PhD

Founder & CEO

News

9 Quick Tips to Elevate Nonprofit Brands

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Kristian Alomá, PhD

Founder & CEO

Nonprofit

How to Explain Branding To Your Uncle

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

What the Research Says About Lucky Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Non-users Won’t Help You. Study Almost-Users Instead.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

4 Development Ideas for Marketers in 2021

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Ways to Apply Psychology to Your Brand Right Now

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Nonprofit Marketing Book List for 2021 and Beyond

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

What is a brand and how do you know it’s any good?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from my Father about Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Recap: Panel on Building a Brand Narrative

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The mind altering power of analogies. A review of Shortcut by John Pollack

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

kristian

Kristian Alomá, PhD

Founder & CEO

News

3 Lessons I Learned from My Mother About Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Story, Narrative and the Physics of Transformation

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Relationship: Why emotions aren’t enough in brand building.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Positioning is Stuck: Build brands that grow and last with stories

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Threadline Supports 826CHI

kristian

Kristian Alomá, PhD

Founder & CEO

News

Navigating the Bermuda Triangle of Business

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Hooked by Nir Eyal

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Redirect by Timothy D. Wilson

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The Hero’s Paradox

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

View ALL Insights

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  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Industries
    • Consumer Services
    • Nonprofit
    • Consumer Health
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • Other
    • Approach
    • About
    • Contact

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