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Make marketing meaningful.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
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    • Consumer Health
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We help healthcare companies inspire consumers to choose more healthful alternatives.

If you need help with that, let’s get in touch.

Questions we answer

How do we inspire consumers to choose our product over that of our competitors?

How do we help consumers stay adherent on our product to get the most benefit?

What can we say to build a greater sense of trust among consumers that our product is safe and effective?

How we serve our pharmaceutical clients

Market Research

Improving one’s health can be an emotional decision to make and a difficult journey to maintain. Our research methodologies uncover the psychological barriers to and rewards from choosing a consumer health program.

Brand Strategy

Standing out in consumer health is challenging when you’re shoulder to shoulder with both pharma and consumer brands. Our narrative psychological approach aligns your brand with consumers’ motivations and accelerates trust in a complicated space.

Service Design

Buying the product is one thing but successfully using it is another. Our expertise in human behavior will help you design packaging, the user experience, and the journey in a way that elevates your relationship with consumers.

Social Science Advising

Our team of experts has joined consumer health teams to help them get the most from their creative agency, reveal deeper insights from existing research, or develop a clearer understanding of behavior in a category from published literature.

READY TO WORK IN ANY MARKET

Working in healthcare is more demanding than other industries.

We’re ready whether the project is in the US, the UK, or Japan and whether it’s on Alzheimer’s or cold sores. You can rest assured our team is certified, insured, or accredited for whatever type of project you have.

More than two decades of experience with healthcare professionals, patients, caregivers, and consumers

The ability to work in most major global markets including the US, EU, South America, East Asia, and beyond

Secure processes and insurance coverage

Membership in the British Healthcare Business Intelligence Association (BHBIA)

The skills to capture adverse events and product complaints

Our Insights

Recap of EPHMRA UK One Day Meeting in London

kristian

Kristian Alomá, PhD

Founder & CEO

News

9 Quick Tips to Elevate Nonprofit Brands

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Kristian Alomá, PhD

Founder & CEO

Nonprofit

How to Explain Branding To Your Uncle

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

What the Research Says About Lucky Brands

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

Non-users Won’t Help You. Study Almost-Users Instead.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

4 Development Ideas for Marketers in 2021

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Ways to Apply Psychology to Your Brand Right Now

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Nonprofit Marketing Book List for 2021 and Beyond

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

What is a brand and how do you know it’s any good?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from my Father about Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Recap: Panel on Building a Brand Narrative

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The mind altering power of analogies. A review of Shortcut by John Pollack

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

kristian

Kristian Alomá, PhD

Founder & CEO

News

3 Lessons I Learned from My Mother About Branding

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Story, Narrative and the Physics of Transformation

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Relationship: Why emotions aren’t enough in brand building.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Positioning is Stuck: Build brands that grow and last with stories

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

Threadline Supports 826CHI

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Kristian Alomá, PhD

Founder & CEO

News

Navigating the Bermuda Triangle of Business

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Hooked by Nir Eyal

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Redirect by Timothy D. Wilson

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The Hero’s Paradox

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Kristian Alomá, PhD

Founder & CEO

Universal Insights

View ALL Insights

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  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Industries
    • Consumer Services
    • Nonprofit
    • Consumer Health
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • Other
    • Approach
    • About
    • Contact

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