Non-users Won’t Help You. Study Almost-Users Instead. Kristian Alomá, PhD Founder & CEO Universal Insights
3 Ways to Apply Psychology to Your Brand Right Now Kristian Alomá, PhD Founder & CEO Universal Insights
What is a brand and how do you know it’s any good? Kristian Alomá, PhD Founder & CEO Universal Insights
3 Lessons I Learned from my Father about Branding Kristian Alomá, PhD Founder & CEO Universal Insights
The mind altering power of analogies. A review of Shortcut by John Pollack Kristian Alomá, PhD Founder & CEO Universal Insights
3 Lessons I Learned from My Mother About Branding Kristian Alomá, PhD Founder & CEO Universal Insights
Brand Story, Narrative and the Physics of Transformation Kristian Alomá, PhD Founder & CEO Universal Insights
Brand Relationship: Why emotions aren’t enough in brand building. Kristian Alomá, PhD Founder & CEO Universal Insights
Positioning is Stuck: Build brands that grow and last with stories Kristian Alomá, PhD Founder & CEO Universal Insights
