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Universal Insights

We certainly don’t know everything, but we do know this.

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How to Explain Branding To Your Uncle

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

What the Research Says About Lucky Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Non-users Won’t Help You. Study Almost-Users Instead.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

4 Development Ideas for Marketers in 2021

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Ways to Apply Psychology to Your Brand Right Now

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

What is a brand and how do you know it’s any good?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from my Father about Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Recap: Panel on Building a Brand Narrative

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The mind altering power of analogies. A review of Shortcut by John Pollack

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from My Mother About Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Story, Narrative and the Physics of Transformation

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Relationship: Why emotions aren’t enough in brand building.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Positioning is Stuck: Build brands that grow and last with stories

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Navigating the Bermuda Triangle of Business

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Hooked by Nir Eyal

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Redirect by Timothy D. Wilson

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The Hero’s Paradox

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

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  • What We Do
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    • Social Science Advising
    • Skill-Building Workshops
  • Industries
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    • Nonprofit
    • Consumer Health
  • Resources
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    • Case Studies
    • White Papers
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