We approach branding like psychologists, and we treat our clients like human beings.
Brands are about relationships. And relationships are complicated. So we bring together narrative psychology, behavioral economics, and consumer psychology to help you build the best relationship possible with your audience. Consider it couples therapy for your business.
And we care about our relationship with you, too. Our collaboration on every project is as informative to the project as it is fun for us. Because behind the science, we think it helps to smile.
Tell a more meaningful brand story.
Narrative psychology recognizes that people think in story. That they aren’t just storytellers but story-thinkers. People make sense of their world, their experiences, and the brands in their lives by creating narratives that shape and express who they are. We call it psycho-biography and applying it to marketing can help your brand fit into your consumers’ stories and enhance their lives. And once you make consumers feel like the hero of their own stories, your brand will become a hero to them.
Use behavioral economics to better influence your consumers.
Behavioral economics applies psychological insights to explain decision making. Unfortunately, psychologists now realize people don’t always make the most rational choices. Fortunately, those choices can be predicted and even influenced by applying the principles of behavioral economics to marketing, branding, and design. So if you’re looking to create a brand, an experience, or a campaign that is more likely to inspire behavior, you’re going to want an expert in human behavior.
Use consumer psychology to deepen your relationships with customers.
Consumer psychology studies the impact brands and marketing have on what consumers do and how they feel. Since people will stand in line for hours to buy a telephone or have the logo of their favorite motorcycle company painfully inked into their skin, managing a successful brand is a tremendous responsibility. Consumer psychology can show us how to build a meaningful relationship with our audiences and protect the trust they may have bestowed on us.
We take a collaborative approach – from start to finish – on every project.
Your expertise is invaluable. You know your business, your brand, and your objectives better than we ever will. It’s why our projects are designed to bring you in from the very beginning, whether it’s market research, design, or brand strategy.
Our promise to our clients
Clarity over poetry
We strive to present our ideas to not need extensive explanation.
Reports don’t end projects
Regardless of the draft of the report, we mark completion only when your team views the insights as its own.
Collaboration is king
We don’t lead you and we don’t just follow orders. We work together on the project at every step.
Always be actionable
An insight is worthless if no one knows how to apply it. Our recommendations are built to be useful.