Build a brand that earns a
role in your customers’ stories.
We help you elevate your brand using narrative psychology.
When you recognize your customers as heroes, you align with their values, inspire their loyalty, and enhance their lives.
What we do
Threadline’s psychobiographical research approach elicits these stories and analyzes them to help organizations identify and strengthen the role they play in their customers’ lives.
Embedding your organization into your customers’ stories means building a brand that makes them heroes. Our Brand Narrative approach gives you the tools to build a relationship with customers that lasts a lifetime.
Inspiring experiences build trusted brands. Our expertise in human behavior and consumer psychology helps organizations design services that leave a lasting emotional impression on their customers.
Social Science Advisors
Looking through the lens of psychology elevates any project by grounding it in the irrational but predictable workings of customers’ minds. Our team of experts is available to add value by bringing social scientists onto your team.
Do it yourself with a Threadline workshop.
Enhance your team’s capabilities with a workshop that teaches them the science of good branding. From narrative psychology to behavioral economics and more, we can give your team the tools, techniques and insights to push your organization forward.
How Food for the Poor tripled the performance of its appeals
Food for the Poor tripled the performance of a mailer by centering the donor as the hero — from ask to acknowledgement.Learn More